Google’s Maka-Maka: Decentralized Social Networking

Hmm, So, Google is busy cooking something that would make it stand in front of the Giant facebook. Rumours have it that Google is gonna roll out something big this time. A decentralized social networking code named maka-maka is gonna be the next big thing from the GooglePlex.

So what do we mean by decentralized social networking?

To know what that term means, you need to what a centralized social networking is. Well, Centralized social networking refers to the conventional way of online social networking where people register on a website and that website solely hosts the entire network. Everytime you need to login to you network, you need to login to that website. It is exactly what we are doing at the moment through the likes of Orkut.com and Myspace.com and other such sites.

On the other hand, decentralized social networking refers to a network which is not only hosted on the central server but also communicates with the other small third party applications through two way APIs. Two way APIs benefits both the parties, as third party application can mine data through that API and the central server will get some more info. which may include how the data is being used third parties and inturn bu the endusers. Facebook has shown similar kind of model which lets developers to build applications over their platform.

How they are going to implement this thing?

Well, Google has always been tight lipped about their coming projects. But some secrets however are always leaked inspite of those Non Disclosure Agreements aka NDAs. SO how they gonna implement that thing? To me it’s no rocket science to do that. If they interconnect all their services like Feed Reader, Bookmarks, Gtalk, Orkut, iGoogle in a smart way providing open APIs to third party developers and keeping in view the privacy of users, the outcome of that will be a network which itself is nothing but a Decentralized Social Network.

Why Google needs Maka-Maka?

They have many reason to roll out something like that. Firstly, they are out of race in the bid war of facebook. Secondly, they need to take their social Graph to the next level which would help them serve better targetted ads and inturn make them money.

So all in all whoever makes it to the top whether Google or Facebook or Blah Blah. One thing is for sure, we, the end users, have good time ahead.